Summary
It seems Apple and Google have decided to part ways. Apple purchased an online mapping company named Placebase. This said to have occurred in July has people believing the iphone will soon be Google map free. Apple is dedicated to its secrecy so how the acquisition came about is still no certain. Some think Placebase was not even purchased by Apple, Apple just simply hired their employees when the company failed. This leads us to believe Apple is serious about mapping as there were many iphone apps they could have added to make Google maps better.
Response
Apple should make sure they get there there mapping application running smoothly and make sure it does all the things Google maps does and more. I know I do not even own and iphone but I am loyal to Google maps simply because it is the simplest and most reliable. I am sure iphone owners would be upset as an iphone doubles as an in-car navigation device. As a business major this makes sense for Apple especially if Apple did not purchase Placebase but simply hired their employees after the company failed. Doing the mapping application themselves instead of allowing Google the monopoly I am sure will bring proceeds back to the company.
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