Liedke, Michael. "Clicker.com aims to become Internet's TV guide." Goole.com. Google Inc., 12 Nov. 2009. Web. 12 Nov. 2009. .
Summary
Clicker.com is trying to capture the old school TV guide audience by showing brief summaries and links to videos. This will compete with a few other websites just like it, and also google video, microsoft, and yahoo. This is being run by the former CEO of Ask.com. He was so good at his job he helped oversee the design of new search formats that were so good they were copied by Google. Some videos that are linked to Netflix or Amazon you have to pay for and others that link to Youtube or Google Video are free. Clicker.com will rely on advertising for funding and possibly collect portions of the proceeds from the sites putting the videos up.
This seems like a good idea but it might be difficult to compete with Youtube and Google as they are free. The only way this will win out is if they have full length episodes and good quality. People have become used to getting things like this for free. With Netflix and Amazon charging for their videos that will probabaly be a turn off for most web surfers. They do have a CEO who is competent in competing with the major dot com corporations (Google, Yahoo). It really depends on the content of the videos available on clicker.com. If they have full TV episodes with high quality I think they will be succesful. If it is just brief videos with a lot of low quality content like Youtube it will probably fail.
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